As it has done well in the food products for the building is spreading the word natural product. Are identified with natural products that have undergone little change. This definition has more of an evocative view, refers to natural healing, which is good, pure as mountain water. Building in a natural way then is to build with materials that are not harmful to health. And 'one of the many paradoxes of the industry and consumers: you can feed with generic stuff that can contain harmful substances or with natural stuff that's good. To accept the endorsement of a product is natural at the same time confirm that it is permissible to produce non-natural materials, ie potentially toxic or harmful.
One yogurt, plaster, ham or treatment for wood flooring can be natural or what? Artificial? Industrial? Synthetics? Artificial
is produced through an art of making or doing of the art. Building a house is an artifact as well as the production of a cheese or wine. Perhaps you missed the ethics of doing-the-art, so you can imagine a world natural origin as opposed to a corrupt world artificial, as if in a mythic past, they knew all the secrets of good bread or good natural home . Not so.
With industrialism, the enlargement of all aspects of living with the rules of industrial production, has established the primacy of savings on the rules of art: to save time, money, effort. To achieve these savings every solution is valid, health, welfare, food take a back seat, as the most mentioned item. This saves time, money and effort but it saves material, waste, energy. In fact the waste of the latter is essential to save the first. This logic did not, however, given the limited resources of the Earth. The Earth has precise limits, the way out of this situation is the substitution of generic supplies of natural materials, but the paradigm shift, the block of material consumption and displacement of human activities from consumption to use and reuse. Only by abandoning the industrial logic will be free to think a new way of building or eating, going beyond the enslavement of consumption.
A society that reduces fuel consumption is not a civilization even poorer. A house warm in winter and cool in summer can be achieved by reducing as much as ten times the energy consumption and procurement of raw material. Not be satisfied since the natural food cerchiamolo but rather light, not calories, but as a commitment of matter and energy.
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